How to Prioritize Lead with Yana Marketing – Beyond Dealer Management Systems | 2022


With Lead Scoring functionality from Yana Dealer Management System, a flexible scoring model allow dealerships to configure a combination of multiple conditions to calculate scores for each of the leads that are available. With these scores, we can quickly identify and prioritize leads that are ready and have more chances of converting them into sales.

If lead scoring is done and structured well, organization/dealerships can gain benefits which include

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